You might want to avoid investing in those companies at all costs

We know mobile apps are becoming increasingly popular, which means more focus are put on ASO, as opposed to traditional SEO where desktop browsers plus Google Search are the only way that you can market and sell your stuff. Also, with openAI it is possible that Google search ($goog) will be replaced with something else, making investing in $semr or $smwb a less viable option and one that should be avoided at all costs. :(

Another thing is now you can create your own SEO consultancy literally just using AI yourself. I find it hard to imagine the SEO companies would have a good future from here on.